Coras and Lufthansa Group Forge Groundbreaking Partnership for Event Ticketing

In a pioneering move that blends travel and entertainment, Coras has announced a strategic partnership with Lufthansa Group airlines. This collaboration, set to enhance the travel experience, will enable passengers flying with Lufthansa, SWISS, Austrian, and Brussels Airlines to conveniently book tickets for events and activities at their destination directly through their online booking profiles. This integration also allows customers to earn Miles&More points on their purchases, further enriching their travel rewards.

The initiative promises an elevated level of convenience for travelers, offering tickets tailored to their destination, travel dates, language, and currency. Among the available options are tickets to high-profile football matches featuring top-tier teams like FC Barcelona, Atletico Madrid, AC Milan, AS Roma, and Fulham FC. Additionally, live music events, powered by the renowned German ticketing agency MyTicket.de, will be available, with more sports teams and live music partners expected to join soon.

Mark McLaughlin, CEO of Coras, expressed his enthusiasm for the partnership, stating, “We’re delighted to be partnering with Lufthansa Group. As seen by the Taylor Swift phenomenon, events and activities are a key driver for customer traveling whether it is a mid-week Champions League match or a summer music festival.”

Johann-Philipp Bruns, Vice President Ancillary, Partner and Retail Lufthansa Group, echoed this sentiment, highlighting the seamless experience this partnership aims to provide. “We’re thrilled to announce our partnership with Coras. This collaboration enables us to provide customers with access to the finest event and activity tickets at their destination, offering a seamless booking experience where they can plan their entire trip – flights, hotels, and tickets – through their preferred airline,” Bruns said.

The partnership reflects a growing trend in the travel industry to offer more comprehensive and convenient services to passengers. By integrating event ticketing into the flight booking process, Lufthansa Group airlines and Coras are setting a new standard for customer experience. This initiative not only simplifies travel planning but also enhances the overall journey by offering unique and memorable experiences at the destination.

About Coras

Coras is at the forefront of ticketing technology, enabling major online brands to sell tickets for premier events and activities through a single API. Operating in 50 countries and 300 cities, Coras supports 20 languages and currencies, making it a versatile and global solution. For more information, visit www.coras.io.

As the travel landscape continues to evolve, partnerships like the one between Coras and Lufthansa Group highlight the innovative approaches companies are taking to meet the diverse needs of their customers. This collaboration not only enhances the convenience and enjoyment of travel but also underscores the importance of integrating complementary services to provide a holistic travel experience.