Building Capabilities Overview

Enterprise Ireland is committed to assisting companies strengthen their capabilities.  We offer customised sales training and access to experts to bolster and develop your international selling skills and improve people performance.


Enter the Eurozone Programme

With the world's most dynamic, prosperous and stable market on your doorstep, your business is incredibly fortunate. The Eurozone offers incredible opportunities - and there's nothing to stop you taking advantage of these. That's why Enterprise Ireland has developed Enter the Eurozone - a unique programme that opens Europe's doors to ambitious Irish exporters. More information at: Enter the Eurozone Programme.


International Selling Programme

The International Selling Programme is Enterprise Ireland's flagship programme designed to equip Irish companies with the necessary capability to deepen their presence in an existing international market or enter a new international market. Delivered in partnership with Dublin Institute of Technology (DIT), this practical programme will deliver a real and immediate impact on your company's ability to access new markets and grow export sales. More information at International Selling Programme.


Excel at Export Selling workshop series

Enterprise Ireland has developed a series of workshops entitled Excel at Export Selling aimed at rapidly embedding the proven tools of good international selling practice into the sales teams of Irish companies across all industry sectors. These workshops are designed to equip Irish companies with the skills to truly make an impact on international markets and master the fundamentals of export selling. Workshops include Value Proposition & Messaging, Pipeline Management and Partnering. More information at Excel at Export Selling.


Exporter Development Workshops

Learn how to get better export results and grow your international business faster with our one-day Exporter Development Workshop.


Essentials of Exporting

Half-day masterclass for those interested in growing their business through exporting but are not sure what might be involved - details at Essentials of Exporting.


Other services:

As well as training programmes, Enterprise Ireland can assist you to build expertise by providing access to experienced business mentors and providing support for in-market business accelerators to bolster the business development function in companies seeking to grow sales internationally. 


Selling to the Public Sector in Ireland and Internationally

Enterprise Ireland is committed to working with client companies and buyers to facilitate and maximise the contract opportunities available through the public sector. The Enterprise Ireland Public Procurement team is working to raise awareness of the innovative solutions provided by indigenous SMEs to the public sector in Ireland, channel partners, primary contractors and Global Government Organisations, including the European Union (EU) and the United Nations (UN).  More information at Selling to the Public Sector in Ireland and Internationally.


Digital Marketing Unit

Enterprise Ireland’s Digital Marketing Unit is focused on helping client companies to exploit the Internet as a route-to-market, and to assist companies develop a strategy that will shape how they do business online. The Unit provides a range of services, including strategic guidance, workshops and seminars and funding support. More information at Digital Marketing Unit.



Companies can request the appointment of a mentor from the Enterprise Ireland Mentor Network to advise on issues relating to developing and executing an international sales strategy.  More information at Enterprise Ireland Mentor Network.


Business Accelerators Programme

Enterprise Ireland can help companies retain the services of a Business Accelerator - an industry expert within a specific sector and market, with the experience, knowledge and contacts to support the company’s expansion and development into an export market. In-market Business Accelerators come from the front lines of industry worldwide, with the relevant sales and marketing experience to advise and guide Irish companies to accelerate their growth in the market and build scale.

Business Accelerators are chosen on the basis of their extensive industry experience and track record of success, and includes:

  • Senior executives from in-market technology, services, manufacturing or distribution companies.
  • Irish executives (based in the target market) who have succeeded in an overseas market.
  • Senior local buyers, influencers or industry specialists.
  • Executives from headquarters of multinational companies with plants in Ireland.
  • Early or recently retired senior executives with appropriate commercial experience and contacts.

Each assignment will be tailored to the company’s specific needs.  Business Accelerators will facilitate:

  • Market entry and business expansion.
  • Access to high-level market contacts.
  • Enhanced strategic and actionable in-market information.
  • Access to new technology.
  • Valuable feedback on product/service offerings.
  • Better strategic marketing focus and direction.
  • Strategic inputs at Board level.

Grant assistance is available for the cost of hiring a Business Accelerator. For more information, contact your Enterprise Ireland Adviser.