Success in international markets will help secure the long-term, sustainable growth of your business. But good preparation is essential to successfully manage the risks, particularly when exporting for the first time. A well developed export plan will help you reduce the risk and cost associated with entering new markets and will ensure that if you invest the effort, there is a strong likelihood of success. This section of our website will help you identify what you need to do to get export-ready and the steps required to develop your export plan.
Step 1: Are you Ready to Export?
Entering new markets requires access to adequate finance, partners and staff resources right from the start, rather than waiting for problems to arise during implementation of your plan.
Enterprise Ireland Supports at this Step
Our export development programmes for new and early exporters can help provide you and your team with the tools and techniques to achieve success in international markets. Come along to one of the next Export Awareness seminars which take place regularly in a number of locations around Ireland.
Also consider taking part in our Exploring Exporting workshops, which will help you to understand the challenges of exporting and take you through a systematic approach in preparing for export. An experienced Business Mentor or Adviser can advise and guide you on your export strategy and how it fits with your company's strategic plan. The Market Research Centre (MRC) has many valuable market information reports that can be accessed by you.
Use our Gap Analysis & Action Plan (GA&AP) to focus your efforts as you take the next steps in your exporting journey. This document is ideally suited as the final step in completing your Exploring Exporting Workshop, but it also works fine as a stand alone piece of work. This Analysis will enable you to create a series of 'Actions' or 'Need to Do's' in order to arrive at a strong, robust, executable export plan.
Take a look at our short guides on:
Take a look at some useful tools and additional information on setting out your Value Proposition at FutureCurve - one of our providers on our 'Excel' series Value Proposition workshops.
Our provider on our 'Excel' Series sales Pipeline workshop Sales System Ltd has some useful tips and tools on implementing a systematic sales process and building your sales team's capability in Irish and overseas markets.
Read our tips on Putting your Export Plan in Place (pdf format) and start preparing your export plan (word format). These useful tools will assist you through a series of headings and questions driving you on your export journey and prompting you around the key issues that need to be addressed.
Attend our Finance for Growth series of workshops which looks at the key issues facing CFOs of exporting SMEs.
Read our case studies on:
Our comprehensive series of Country Reports provides practical advice and guidance on doing business in over 20 countries around the world, exploring in detail the local regulatory standards, political influences and cultural challenges.
Our GET EXPORT READY Helpdesk team can help you access information to prepare, investigate and execute your export plan.
More Information / Useful Links